To ensure we are improving farm animal welfare we need to be able to measure it. Measuring welfare enables us to know what level is being achieved on-farm and therefore better understand what impact the resources being provided and management practices being implemented are having on the animals. To this end, the AssureWel project aims to develop a system of welfare outcome assessment for the major farm animal species, so welfare can be measured and provide a basis for improvements to be made. These assessments will be developed for use by both assurance schemes and producers. 
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Welfare outcome assessment is a practical and scientifically informed way of assessing and measuring animal welfare. It aims to provide an objective, accurate and direct picture of animal welfare. 
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Encouraging a consistent industry-wide approach, the AssureWel project is working with leading industry bodies including Red Tractor Assurance, Quality Meat Scotland, BPEX, UK Organic Certifying Bodies and major retailers.